While we would like to always promote the fun and happy things – community events, product launches, new services, people’s accomplishments, etc. – unfortunately, every PR professional will undoubtedly have to deal with crisis communications for situations that are not as rosy.
A crisis for anyone can seem daunting and overwhelming. A PR professional often is the one in the room who remains calm and level-headed. The most important advice for PR professionals and clients? Take a deep breath. Reacting rashly, in a panic or too quickly in a crisis can make the situation worse.